Hey Disney! — Alexa collaboration — Enabling wireless sensing use-cases for Disney resorts and parks

As part of a collaboration between Amazon and Disney, this project enabled proximity-based guest experiences at scale by integrating the MagicBand+ wearable with Alexa-enabled devices. Deployed in over 28,000 rooms at Walt Disney World Resort, the system allows guests to seamlessly interact with in-room voice assistants by simply bringing their MagicBand+ near the device. These location-aware features, though subtle, enhance the overall guest experience by adding responsive, immersive touches that align with Disney’s emphasis on storytelling and magic. The underlying capabilities demonstrate how real-time localization and device awareness can be integrated into hospitality environments to create intuitive, personalized interactions.